Sales automation software is all about saving time and being efficient for startup companies 📈 Read this blog to find out how to become a successful startup company by utilizing a few sales automation tools

5 Best Sales‌ ‌Automation‌ ‌Tools‌ ‌for‌ ‌Startups | WTT Solutions

Why are Sales Automation Tools Important for Startups?

Centralized Communication

Standardized Processes

Exceptional data insights

Improved utilization of human capital

Multi-departmental visibility

5 Best Sales‌ ‌Automation‌ ‌Tools‌ ‌for‌ ‌Startups

Prospect.io

Salesforce

Hubspot Sales Hub

Prospero

Docusign

Disadvantages of Existing Sales Automation Tools

Pricing options often are not relevant to the company's needs

Vendor's spam

Software rigidness

Moving to another solution is tedious

Our Successful Cases

Conclusion

The importance of sales automation boils down to an essential truth: the more effectively you work with your customers, the better your sales and marketing will be.

Sales automation helps a company collect and organize customer data with efficient and easily accessible methods. It provides a more detailed glimpse into the mind of your clients more quickly and efficiently than traditional sales techniques.

Not only are sales automation tools quicker to set up and easier to use, but they are also better for centralizing communication within a team and with the company's clients. The best sales automation tools allow to streamline and intelligently organize all the interactions with clients, making them clearer for all parties involved and easier to assess for a business owner.

The process of sales management and its various steps sometimes get muddled without an automated sales service. It becomes especially apparent in situations where salespeople go through similar orders or interact with the same client.

The most significant benefit of standardized procedures is efficiency that minimizes process errors and thus, reduces unwanted expenses.

Sales automation tools for startups consider the processes and tasks of your company and align them for all members via clear and straightforward policies. And once the process of outreach, communication, conversion, and retention of customers becomes standardized, your company starts to deliver a uniform user experience — irregardless of the team size or number of clients.

The depth of data that automation creates for your startup may seem daunting. However, it is best to use sales automation technology to find out information about your customer's behaviors, habits, pain points, etc — to give your sales team the insights necessary for consistent and efficient communications to attract, convert, and retain quality customers.

Automation keeps sales managers and other team members engaged in the working process and relays available resources to those areas where their presence or participation is most needed at the moment.

When automated tools are put to work in a startup, they help avoid situations where resources are left idle.

Instead, the automated system red-flags wasted human capital or other resources and allow managers to rearrange and distribute these resources so that projects get done better and faster.

Sales automation tools limit excess tasks and process overlaps, reduce mistakes and give business owners a predictive vision of the company and what steps need to be taken to improve efficiency and customer service or reduce the time needed for a sale to go through. An automated system will make failures, successes, and progress more visible, allowing to improve day-to-day operations across different departments within a company.

After researching some of the most popular  sales automated tools for startups, we've decided to outline five off-the-shelf tools that in our opinion can offer the most relevant functionality in terms of sales and marketing for startups

Prospect.io allows startups to build email lists and measure their marketing results across multiple platforms. Prospecting for new clients is available with a Chrome Web Store extension which discovers email addresses, imports your email lists, and verifies if the email addresses are legitimate or not.

The drip campaign tools allow for detailed and scheduled reaching out to clients, prospects, and long-term customers. The analytics of your campaigns are all available for integration with data collection tools Zapier, PieSync, and PipeDrive.

Salesforce is a cloud-based sales automation system. It is known for its simple interface and ease of adoption. Salesforce also allows for quick upscale for large companies because of its architecture.

The data collection and campaign creation with Salesforce are all about keeping current customers happy and finding out what prospective clients want. Salesforce supports many third-party apps that can be synced with it for outreach, data collection, and analysis.

The interactive nature of the Hubspot Sales Hub gives teams graphs and data points on a dashboard interface allowing multiple managers on a team to process customer and prospect data, and collaborate with messaging and other communication tools. The inboard nature of the platform helps companies attract customers and retain them with many different features.

Some of the best features of Hubspot Sales Hub include creation and editing of content, seamless social media sharing, automation of the workflow for teams, management of customer relations through email and other communications, lead capture, and a map for performance tracking and sales.

Prospero is a cloud-based proposal creation software that quickly identifies a reproduction of a business proposal. It is centered on limiting duplication of submissions through a series of different checks that its automated system makes.

Prospero offers over 30 templates for business proposal creation or allows free creation like a document. These templates are focused on niches and different areas of interest. Along with your proposal formatting and text, you are also able to create a logo, images, videos, and other facets of your marketing campaign within the platform.

This is one of the top sales automation tools because automation with DocuSign makes signing and sharing professional documents digitally. DocuSign is one of the only streamlined platforms that support all of your professional documents for signature on any device or platform.

Uploading any document with the scanning feature on the phone creates a digital PDF copy of the document. This document is editable by creating drag and drop fields anywhere on it — where a user on the other end can put their digital signature or initials.

Since most of the off-the-shelf solutions are distributed under a subscription-based model, they come with predefined sets of features that are grouped in several pricing plans. So, even though the startup may only be using one or two features of the sales automation tool, they usually must pay for the entire subscription cost of the service. This makes using some off-the-shelf services too costly for newly established businesses.

Some automation platforms include vendor's content that often floods the inbox or embedded ads that clutter the interface and cannot be skipped — unless you upgrade to the most expensive package. So, even if you are paying money for a subscription service to automate your startup marketing and business tools, the platform may push spam and notifications your way consistently.

With some vendors you may simply turn off the notifications or unsubscribe from their newsletter; however, that's not always the case. So before opting for a particular sales automation service, do your research and figure out what's vendor's policy is regarding push notifications, ads, email communications, etc.

This point is directly related to the software limitations that come with the off-the-shelf solutions due to their subscription nature. Here, the company will definitely lose some functionality if the automation tool is too rigid and too hard to adjust — which would be probably the case for most subscription-based solutions. So, even if your team has insights they would like to exploit, it may not be possible with pre-defined pricing packages that don't allow for refining.

Moving all of your data is a complicated and tedious task, especially if you need to take into consideration different standards or requirements for the formatting of data that may come with the different off-the-shelf automation tools. With some vendors shifting your data to another platform at times may be close to impossible and require additional efforts restoring — or manually filling in — fields or data sections.

Over the years working with various businesses we got quite an extensive <a href=https://wtt-solutions.com/our-work target='_blank' rel='nofollow'>portfolio</a> of completed projects, one of which is Pitch59 — an advertising platform that helps companies promote themselves via sharable, bite-sized video business cards. Our team wasn't engaged in the development of this project from day one, instead, we were in charge of fixing all the problems that came in from the previous development company, and improving the product in general.

We've adjusted the in-app research, eliminated memory leaks and code flaws, optimized SQL queries, reduced app size, significantly improved the app loading time, and added some extra features. As a result — the client was fully satisfied with the outcomes of our cooperation and provided us with 5-star feedback!

Sales automation tools for startups are critical when getting your business off the ground. Make sure that you do your research and find the best fit for your company. Even though some best sales automation tools seem great, you might be forced to pay a premium for other features you are not even using.

WTT-Solutions is an experienced partner with startups that want to get the sales automation software but can't find the right solution on the market. We develop sales tools that bridge data collection and client's communications, allowing for more efficient and scalable operations.

If you have any questions or want to request a quote for your project, simply fill the form in the top right corner of the page and one of our professional service members will get in touch with you. WTT-Solutions is ready to stand by your side with the development of automated business solutions for your startup!

Sales Automation Tools for Startups: 5 Best Automation Software

To create a great course you need to first come up with custom elearning storyboard design 📔 Read this blog to learn which elements to include in the interactive storyboard ✅

How to Design eLearning Storyboards and 4 Key Elements | WTT Solutions

What Is an eLearning Storyboard?

4 Key Elements to Create an Effective eLearning Storyboard

Header area

Text

Audio instructions

Instructions for visuals & media

How to Design an eLearning Storyboard: Step-by-Step Development Process

Outline your course goals and objectives beforehand

Gather all the content

Set up assessment criteria

Decide on the design method

Map out course navigation

Prevent cognitive overload

Choose appropriate authoring tool

Concluding Remarks

Today storyboards are heavily used in the video industry where they come as sketched-out illustration sequences that visualize key scenes of a video and help better understand the story's pace. While the eLearning storyboard fully inherits its idea and goals from the sketched storyboard, its appearance is quite different.

It comes in the form of a document that is created before the development of the actual course and in which producers outline the entire structure of a future course and all its elements: visuals, texts, audio, page interactions, navigation, etc. Such a document includes a set of screens/pages each of which corresponds to a particular slide on the eLearning course.

As it is with the sketches, the eLearning storyboard works as a blueprint and helps producers keep all the work in line with the course subject and learning objectives. Now let's take a look at four key eLearning storyboard design elements that should be present on every page.

The upper part of a screen holds all the brief information about the current slide. It may contain, in particular: slide number, name/title, and slide subjective. The latter element is crucial since it specifies why each slide is there, in the first place.

One of the most important elements of storyboards for designing interactive elearning and an area that will most likely take the largest part of the page. It may include such components as:

This component is very important since it outlines the actual narration text that will accompany each slide of your eLearning course. We do recommend paying extra attention to this element and working on it separately — especially in those cases where you plan to involve a professional artist to do a voiceover for the course.

When writing out the audio narration text, make sure it matches the amount of learning material present on a page — to avoid voice gaps or even overlays. The narration copy should also come with guidelines for a voiceover artist, regarding tone, jargon/acronym pronunciation (if any), instructions for special symbols like brackets, etc.

Here the course producers provide all the drafts/references or thumbnails for the illustrations. If the course is supposed to also include animation and/or video, then the corresponding instructions need to be provided as well: what type and style of animation are preferred, does it need to include branding elements or not, how the video lessons should be paced (format, camera angle, background, etc).

The creation of a new storyboard — and e-learning course in general — starts with answering one single question: What outcome are we aiming to achieve here?

And the more detailed answer to that query you get the better. Let's say you want to create a course on full-stack web development for beginners. Assuming that the expected outcome regarding the course may be as follows:

The course objectives will directly reflect on the structure, kind, and contents of a storyboard.

This is one of the most important stages in the custom e-learning storyboard design process, as here you collect all the information that a future course will be built upon. The definitions, concepts, course messages, research data, infographics, statistics, information from subject matter experts.

Identifying assessment criteria at the early stages of the storyboard design process will help to improve proficiency and boost learner's productivity. The assessment methods — or criteria — are inseparably linked to the course structure, and define 'points of assessment ' that have to be present in any interactive e-learning course.

The points of assessment can come in the form of tests, quizzes, task-based simulations, open-ended questions, etc. These are the most basic examples which need to be taken into account and embedded in the storyboard structure. However, if we take more complex methods — such as branching scenarios that involve multiple decision points, for example — these will have a stronger impact on the storyboard navigation and, thus, need to be thoroughly structured in advance.

Picking an appropriate design methodology helps to ensure that you won't get lost when developing an e-learning storyboard or an entire course. In the general case, there are four design models that you can choose from to build your course:

The course navigation will define the experience learners will get when going through your course, and to a significant extent, affect how well they complete the course. So, in order to provide a seamless UX, decide in advance where to locate buttons, and how to denote certain actions you want learners to take. Plan what happens if an incorrect answer is provided to a question on a slide or where to put links to third-party websites (If any are required).

Since the well-written storyboard serves as a kind of a 'guide', it's vital to keep it clear and easy-to-process. Before doing a final revision of a storyboard, assess the amount of content that you will be delivering on each page/screen of your course. If some pages (or lessons) contain large chunks of text, try to break them down into smaller 'bite-sized' sections.

This will help to ensure that learners grasp the material in full before they move on to the next slide. Also, if possible, use visual or auditory instructions instead of plain text in order not to overburden the e-learning course.

An authoring tool is a software that will actually help you create the storyboard once you've sorted out the content and structure of your future course. These solutions may come in different forms — for basic courses e-learning developers commonly use Microsoft Word or Powerpoint, while for more sophisticated training programs the use of dedicated software (such as Elearning Art) is more preferable.

All these tools can suit the creation of an e-learning course, so when picking a particular tool, we advise you to focus on your actual goals first. Like "What features do I want to see in an authoring tool?", "Will this tool makes my life (read course production) easier?", '"Is it able to provide me with all the needed interactions and custom e-learning storyboard design elements?", etc.

And that was it. As you see, storyboards play a major role in the development of eLearning courses. They help producers to correctly structure the future product, witness possible gaps and organize course narrative more effectively. Before proceeding to create a storyboard we recommend establishing a clear development plan and figure out what your goals regarding the storyboarding process are, and what outcomes you expect it to bring.

If you are looking for professional help creating an e-learning storyboard or an entire training program, reach out to WTT-Solutions. For more than five years we've been providing software development services for SMEs and large enterprises across a wide range of niches and markets: <a href=https://wtt-solutions.com/martech target='_blank' rel='nofollow'>Martech</a>, Edtech, BI and ML, Mobile development, AI, and more. To get a FREE consultation from one of our managers, fill a form in the top right corner of this page and we'll get in touch with you in no time!

How to Design eLearning Storyboards and 4 Key Elements

WTT Solutions Holds Its 5-Star Overall Rating Streak on Clutch across 20 Reviews

What is corporate eLearning? What are its advantages and disadvantages? Read this article to find out all the pros and cons of corporate eLearning ✅

Advantages and Disadvantages of Corporate eLearning | WTT Solutions

What Is eLearning

Why Corporate eLeaning is Important for Employee Training

What are the Advantages of Corporate eLearning?

Standardizes company's policies

Available 24/7

It's Scalable

It's Cost-effective

What are the Disadvantages of Corporate eLearning?

Lacks live interaction with the instructor

Does not offer hands-on experience

Does not perfectly appeal to all learning styles

Lacks control

Do The Advantages Of Corporate eLearning Outweigh The Disadvantages?

Simply put, an eLearning is a method of delivery of learning materials or courses with the help of digital technologies. Here, the knowledge can be delivered to large audiences in different geographical locations simultaneously — via computers, tablets, mobile phones and other electronic devices (like touch screen whiteboards) that are connected to the Internet.

While being primarily targeted at educational organizations in its early stages in 2000s, today eLearning is used across a variety of sectors and business areas. Speaking of the organization’s training, the main goal of the eLearning system there is to make sure that employees get the knowledge needed to perform a specific operation or undertake a particular role.

Corporate eLearning can be delivered to the employees in different ways, through LMSs, explainer videos, web-based and computer-based training (WBT, CBT correspondingly), individual microlearning modules and via ILT (Instructor-led training).

The current state of eLearning market clearly proves that large companies and SMEs are highly interested in adopting eLearning programs and courses:

— According to Findstack and Business Wire.

To make sure that your employees keep up with all updates regarding the company's technology infrastructure, policy base, industry, and regulatory compliance it's important to regularly hold training sessions, or put your staff through educational courses.

Seems to be no big deal here, right? You gather a team and conduct the needed training.

However, when you start digging a bit deeper into the subject a bunch of issues arise:

If we take a look at this situation from the perspective of eLearning and online education, all the organizational problems simply fade away. All you need to provide your employees with is educational materials (given that they have access to the Internet and a device to access the eLearning program).

The simplicity of implementation makes eLearning programs especially efficient when it comes to corporate training.

And not only that — let's check a few other eLearning benefits for corporate training.

One of the worst things that can happen to any business is an uncontrolled fragmentation of processes, when different departments within a company define their own area or responsibility and come up with their own ways to handle issues.

Business fragmentation is actually inevitable (especially for the large companies), and it's a normal practice; however, within an uncontrolled environment it never goes well — instead of splitting a business model into smaller fragments with their own clear logic, the company finds itself in the middle of a chaotic storm where no one knows where the business is headed.

By adopting eLearning methods and solutions companies can not only deliver the needed knowledge to their employees, but also set up a policy base — where all the business processes will be outlined and explained. This will help to flourish corporate responsibility, and establish clear standards for each and every employee in a company. 

In spite of the traditional training sessions that are normally held offline only — at a particular time/date/location — eLearning systems provide employees with 24/7 access to course materials.

In fact, this aspect becomes a determining factor for those employees whose tight schedule doesn't allow to take training sessions at a specific time. So instead of forcing employees to adjust their schedule (which will most probably damage their productivity) so that they can attend in-person training, eLearning gives them the possibility to learn remotely, at a pace that is comfortable for them.

As the company grows, the needs and requirements regarding employee skills evolve as well. In these conditions, the 'one-size-fits-all' approach to workplace training won't work and the existing practices will become obsolete sufficiently fast.

If we look at this problem from the perspective of conventional training, there's almost no way how you can effectively scale the in-person learning sessions — getting your team once a week or month to the training room may work for small companies, but what will you do if you need to train 1000 employees?

With eLearning, on the contrary, employees are not obliged to visit training locations to take the course or receive an important update (on product functionality, changes in service policy, etc). The course materials can be updated or modified in real-time and automatically delivered to the staff. And no matter whether you're dealing with 50 learners (employees), or 50,000 learners — modern <a href=https://wtt-solutions.com/edtech target='_blank'>Ed-tech</a> systems can be easily adjusted to your current needs.

This is best showcased by the Toyota experience — integrating an interactive video solution helped the company to improve its corporate training program (delivered to 20,000 employees across Europe), overcome inconsistency in customer service and ease the onboarding process for new employees.

By opting for web-based learning companies are able to hugely save up on the associated expenses. eLearning eliminates trainer's fees and costs related to office space reservation, travel, catering, print materials, etc. A good example could be PepsiCo UK who after developing an online training programme for internal education was able to eliminate all live workshops and thus drastically save up on the associated costs and logistical challenges.

Moreover, in contrast to the traditional in-person training, the eLearning sessions can be held over and over again without any additional investments made. And speaking about investments, according to the research done by IBM, with each dollar spent on eLearning, companies can generate up to $30 in improved productivity.

One of the main advantages of corporate eLearning — the ability to quickly deliver knowledge to your team without an in-person supervision — is its one of the biggest disadvantages at the same time. Some employees would appreciate the ability to learn independently while others may struggle to progress through the training programme on their own.

With eLearning, employees don't get to sit with the supervisor, ask questions regarding the course or clarify interpretations. Also, the eLearning approach may not work for improving some specific skills — the closest example would be communication skills that are normally required for a Sales Manager role.

The lack of face-to-face interaction might, to some extent, be mitigated if the company implements the blended learning approach, meaning the employees will undergo training online and get to interact with a trainer a few times throughout a course (in-person or virtually.)

Getting back to the example from the paragraph above — one can hardly imagine a professional Sales Manager who obtained their expertise through online courses alone, without 'going into the field' and communicating with clients.

When going through the elearning programs, most of their time, employees will spend reading articles, listening podcasts, watching videos, taking tests, meaning there will be no hands-on, or practical experience with the subject.

For establishing procedures and educating teams on the company's policies the eLearing systems work perfectly; however, when it comes to client relations or principles of work of technical products — doing it 'in theory' only won't be that effective probably.

Every person has its own learning style that affects how they perceive and process the information they are presented to. Despite the vast variety of interpretations and categories, the learning style of an employee will normally fall into one of three groups:

The eLearning systems can perfectly meet the needs of visual learners and partially suit the auditory group via blended learning; however, when it comes to the third group of learners, who prefers demonstration over explanation, here the number of options is limited to AR and VR (plus explainer videos to a particular extent). These options may turn out not to be that cost effective.

Speaking of the pros and cons of corporate elearning, even the most advanced eLearning course or system cannot guarantee you a successful knowledge delivery. With online learning, employees not only take a 'learner' role, but the 'supervisor' role as well. Thus, there's always a risk that the learners will go through a course without paying needed attention or simply skipping some of its modules.

Another challenge with learning control comes in the form of distractions that employees may experience. During in-person training this issue can be completely eliminated as learners are placed in a controlled environment and stay under an ongoing supervision.

In case of eLearning, this can be avoided with the help of dedicated proctoring tools that will monitor employee activity whilst course completion and make sure they stay on-task with the training program.

Advantages and Disadvantages of eLearning for Corporate Training

Data security awareness is crucial for any organization, regardless of its size and market niche 🔐 Read this article to learn how to deploy data security training and implement best security practices ✅

How to Implement Data Security Training for Employees | WTT Solutions

What is Data Security?

Importance of Cyber and Data Security Training for Employees

How to Implement Employee Data Security Awareness

1. Set up security policies and procedures

2. Explore common data security threats

3. Understand which security tools your company needs

4. Educate employees on how to manage data and follow security policies

5. Educate employees on compliance mandates

6. Prepare employees to respond to a data breaches

7. Hold training sessions regular

The term Data Security has gathered — under one umbrella — all the processes and practices aimed at protecting IT systems from malicious attacks and unauthorized third-party access. Aside from logical and administrative protocols, data security also includes physical techniques to limit access to or the manipulation of data.

Cybersecurity breaches account for serious financial losses incurred by businesses worldwide — <a href=https://www.ibm.com/security/digital-assets/cost-data-breach-report/#/ target='_blank' rel='nofollow'>according to IBM</a>, the average cost of a data breach in 2020 has reached the mark of $3.86M. <a href=https://www.statista.com/statistics/273550/data-breaches-recorded-in-the-united-states-by-number-of-breaches-and-records-exposed/ target='_blank' rel='nofollow'>According to Statista</a>, in the last year in the US alone there were 1,001 cases of data breaches, which exposed 155.8M records in total. This is only a small sample of statistics to prove that privacy and security training for employees shouldn't be overlooked, especially in a world that is currently set in 'remote' mode.

Aside from direct financial damage, cyber attackers harm company reputations, lowering clients’ trust levels and loyalty. In the long run, the consequences of a serious data breach can ruin the brand image completely.

This is why it is of the utmost importance to keep your data security system up-to-date and deploy data security training to ensure that employees are aware of the risks associated with inadequate data management practices.

Summing it up, holding data security training is important for the following reasons:

How to Implement Data Security Training for Employees in Your Company

Hitting your numbers is great; but what's more important is having a clear understanding of how to reach your projected results 👍 This article will help management departments learn how to measure marketing effectiveness and efficiency ✅

How to Identify Marketing Efficiency and Effectiveness | WTT Solutions

The Difference Between Efficiency and Effectiveness

How to Identify Marketing Effectiveness?

How to Identify Marketing Efficiency?

Impact of Efficiency and Effectiveness in Your Marketing Strategy

Low efficiency / Low effectiveness

High efficiency / Low effectiveness

Low efficiency / High effectiveness

High efficiency / High effectiveness

Our Successful Experience

Today, there are so many easy-to-manipulate metrics out there that marketing teams sometimes make the mistake of focusing too heavily on quantifiable results alone. It may not be obvious to everyone, however:

Focusing on KPI in isolation and ignoring brand-related numbers can minimize your marketing effectiveness.

There are two major mistakes that marketers make with metrics related to profit generation:

If those two statements sound familiar — chances are your company is having a difficult time measuring efficiency and effectiveness in marketing. So what do these characteristics actually mean?

Now, after we sorted the definitions out, let's go over each of them in a bit more detail to finally figure out the main differences between effectiveness and efficiency in marketing management.

The degree that shows how well your marketing strategy does at reaching short-term and long-term objectives and how it contributes to overall profitability.

MARKETING EFFECTIVENESS

The measurable input/output ratio represents the results your company achieves with every dollar spent on current marketing campaigns, marketing department expenses included.

MARKETING EFFICIENCY

How your company’s marketing activities perform is ultimately measured by the profit they generate; however, forms of data collection are critical in supporting your current marketing efforts and planning ahead for future campaigns.

At times, marketing effectiveness may be difficult for a business to fully understand and identify. A lot of information is based on non-quantifiable metrics that represent customer interactions with the company, along with brand positioning. These might include: 

These points are important in understanding the visibility of your marketing, the interest of your targeted audience, and the likelihood that customers are going to interact continuously with your product or service. In regular situations, marketing effectiveness may be identified through exploring such key metrics as:

By using these metrics, you'll be able to understand not only where your marketing is working, but also where it is ineffective. You could also use these data points as a way of justifying a change in focus on the audience, or growth in directions towards new or more specific niche segments.

When figuring out how to identify marketing efficiency, you are basically trying to evaluate and measure the success of the marketing campaign you have in place. Here, determining which metrics are the most important makes all the difference for turning investments into revenue.

There is also the chance that some data points are worth less than other metrics, meaning that analyzing marketing efficiency will require more of a holistic approach in the long run.

With the advent of marketing technologies and ways to measure business performance, it is easy for businesses to start drowning in various metrics. In order to avoid that, teams start processing campaign data on the basis of the following marketing efficiency metrics:

Efficiency in marketing is all about making your campaign work across all metrics. Some of these points may not be that representative on their own; however, when viewed holistically, and in relation to one another, can uplift your marketing efforts to help make cost-saving decisions in all areas of your strategy.

Many businesses claim that effective campaigns will naturally generate efficient outcomes; however, focusing on only one or the other creates an imbalance and distorts the real causes behind the performance of a particular strategy.

The balance of efficiency and effectiveness in your marketing strategy can always be found in attracting valuable customers with minimal investments. Only by combining the two components together — efficiency and effectiveness — are businesses able to see the full picture.

When you take a deep dive into effectiveness, you are looking for market insights, new niches, and potential groups of customers who are worth spending time to learn more about.

The same is true about efficiency — you deep dive into possible excesses in your campaign's performance, research, planning, and other parts of your campaign strategy. 

Now, let’s look at this balancing act a little more carefully.

How to Identify Marketing Efficiency and Effectiveness

Education is a booming industry with a projected $7 trillion value — that’s why a lot of startups develop EdTech platforms.🧑‍🎓 Find out how to start an education startup company that will generate revenue 📈

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