Hitting your numbers is great; but what's more important is having a clear understanding of how to reach your projected results This article will help management departments learn how to measure marketing effectiveness and efficiency
Martech changes the way companies approach their marketing, sales, and customer support. Read this blog to understand the definition of Martech and find answer on a question What is marketing technology?
Latest changes in the way people interact with brands led to the appearance of new trends in marketing technology. Here are the 10 most impactful martech trends.
Modern online marketplace revenue models aid companies in getting sustainable revenue growth and seizing their potential. Read this blog to find out which revenue model would be the best bet for your business.