LUKLABS
THE VISION
CHALLENGE
BUSINESS OUTCOMES
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
IMPACT
TECH STACK AND TEAM
HERE’S HOW YOU CAN GET IN TOUCH
The vision

To build a niche marketplace portal tailored for ABA professionals —especially Board Certified Behavior Analysts (BCBAs) — enabling them to register, verify their credentials, and be discoverable by clients through detailed professional profiles.
The platform aimed to streamline access to qualified therapists and support future monetization through integrations and referral systems.

Challenge
Lowering entry barriers: Many users didn’t remember their BACB certification number, leading to abandoned registrations — prompting the removal of this as a required field.
Pushback on public rating systems: BCBAs expressed concern about being publicly rated by clients, leading to the complete removal of reviews and ratings from the MVP.
Supporting international users: Phone validation and location logic had to be restructured to support therapists outside the U.S.
Shifting MVP priorities: The team had to quickly refocus efforts on core marketplace functionality instead of secondary services like payments and integrations.










